The Women Who Organize India: Celebrating the Backbone of Homestrap

At Homestrap, organization isn’t just about cleanliness—it’s about bringing harmony into everyday life. And behind every idea, every design, and every perfectly structured solution, there is a team of incredible women. With over 75% of our workforce being women, they are the driving force behind our mission to make Indian homes more organized and stress-free.

From homemakers to entrepreneurs, women across India juggle multiple roles every day. They create, manage, and nurture—often putting the needs of their families before their own. We understand this deeply because Homestrap was built on the very challenges Indian homemakers face.

Women: The Strength Behind Every Organized Home

At Homestrap, women are not just part of the workforce—they define it. Whether it’s designing, stitching, assembling, or packaging, their hands bring to life solutions that make life simpler for countless households. Every small detail, every stitch, every quality check comes from a place of deep understanding—because who understands home organization better than the women who manage homes themselves?

"We are not just designing organizers; we are designing freedom—freedom from clutter, freedom from daily chaos, and freedom to focus on what truly matters."
 – Priyanka Mehta, Co-Founder, Homestrap

Our work is deeply rooted in the realities of Indian homes. We know that space is limited, belongings are many, and every household has its own gharelu tareeke of staying organized. The women at Homestrap bring those real-life experiences into every decision we make, ensuring that our solutions are practical, thoughtful, and truly effective.

A Founder Who Lives the Challenges She Solves

Homestrap isn’t just a business—it’s a personal journey. As a mother, wife, daughter, and entrepreneur, Priyanka Mehta understands the daily struggles of running a household while balancing countless other responsibilities. It is this lived experience that shapes Homestrap’s philosophy.

Every concept, every innovation undergoes what we call the “Priyanka Test”—ensuring that it genuinely makes life easier for homemakers. From tackling clutter to finding better ways to manage space, her insights help create solutions that truly fit into the rhythm of Indian homes.

"An organized home isn’t about perfection—it’s about peace. When things are in place, life flows smoothly, leaving more time for what truly matters."
 – Priyanka Mehta, Co-Founder, Homestrap

Built by Women, for Homes Across India

We are proud to be known as The Great Indian Home Organization Specialists because we don’t just design for homes—we design for Indian homes.The women of Homestrap are more than just employees—they are the heartbeat of our brand. They inspire, create, and innovate, ensuring that millions of homes across India stay clutter-free, stress-free, and beautifully organized.

So today, we celebrate them—the women who don’t just organize spaces but transform lives. 💡 Here’s to the women of Homestrap, the true architects of organized living. 💡